Creating the "Norm Effect"
Why is it important to collect data on your customers? Because loyalty isn't given, it's earned. The more you can create a personal experience for your customer, the more they will want to come back. The only way you create that is through knowing who they are.
If you grew up in the 80's then you're probably familiar with the sitcom "Cheers" about a local bar in Boston. One of the main characters was a patron named "Norm." Every time he entered the bar, the entire bar would say his name. As he walked in, the bartender would start pouring his beer and would slide it down to land at the exact spot he was sitting at the bar as he sat down. Without ordering a thing, they knew more than his name...they knew exactly what he wanted. Norm will not go to another bar...he's found his second home.
When you create the "Norm Effect" with your customer base you create loyalty. With loyalty you establish reoccurring revenue based on comfort, connivence, and friendship.
Let's help you create the "Norm Effect" starting with creating customizing your form.