With DirectMail.io you have the ability to easily learn about customers with conditional surveys. A conditional survey allows you to direct customers to different questions dependent on the answer they gave to the previous one. For example, you can ask, "Have you ever eaten here before?" If they respond "Yes" a follow up question can be "How often?" If they've never eat there before, the follow up question can be skipped because it wouldn't make sense.
As a general rule of thumb, it's always good to know what you're going to a
sk before starting to build the survey. Try not to ask too many questions and understand the value to you, as the business owner, the information you're gathering. Try not to be too intrusive, but try to understand what it is they like about your business so that you can tailor your marketing to attract similar customers.
Watch the step-by-step video below to help you create a survey.